This project will help develop Internet skills in using
newsgroup for marketing. It will also ask you to think about the ethical
implications of using information in online discussion groups for business
purposes.
You are producing hiking boots that you sell through a few
stores at this time. You would like to use Internet discussion groups
interested in hiking, climbing, and camping both to sell your boots and to make
them well known. Visit groups.google.com, which stores discussion postings from
many thousands of newsgroups. Through this site you can locate all relevant
newsgroups and search them by keyword, author’s name, forum, date, and subject.
Choose a message and examine it carefully, nothing all the information you can
obtain, including information about the author.
Webelos Woods Weekend
October 21 - 23, 2011
At Seven Mountains Scout Camp
This camping weekend will give Webelos scouts and parents an
opportunity to meet Troop 31 scouts and leaders. We will be hosting
Webelos from several different local packs. We are hoping for a
great turnout from Troop 31 to help give Webelos a great scouting
experience. Troop 31 will be camping on the Leopold site (see map).
Scouts will be encouraged to sleep outside in tents. The cabin will be
available for parents and in the event of inclement weather.
Tentative schedule of events:
Friday, Oct 21st
6:15 Meet at Omega Bank parking lot on Westerly Parkway.
6:30 Depart for 7MSC. Scouts should wear hiking shoes and clothing appropriate for an
evening hike in the dark into camp. Headlamps might be
useful. ALL scouts must have a Class A uniform for this trip, since
we will be conducting opening and closing exercises with the entire council. You
will be given a chance to take off your Class-A uniform before the
Friday eve hike into camp. A Class-B underneath your Class-A is
recommended.
Saturday, October 22nd
8:00 –10:00 am –
Scout arrival and registration
11:00 am –
Flag Raising and welcome
11:30 –
12:45 pm – Lunch in your campsites
1:00 – 4:00 pm – The
Challenge begins. Webelos should make up teams of scouts.Teams can be consisting of up to 8-10
Webelos.
4:30 pm –
Score sheets turned.
4:30 – 5:30 pm –
Freetime around camp
5:30 - 6:30 pm – Patrol
based cooking (webelos will participate in preparing a simple meal)
6:30 pm –
Dinner & clean-up
8:00 pm –
Campfire
9:00 pm –
Camping at site
Sunday, October 23rd
7:00 am –
Breakfast in your campsite
8:00am –
Chapel
8:30 am –
Flag lowering and camp dismissal
Fee:
$25 per person. This covers all fees to Juniata Valley Council,
and Troop 31.
I'd like to have an accurate picture of who is going by Tuesday,
October 18th (including names, permission slips and
payment). If you have any questions about the weekend, give me a call to
discuss!
Yours in scouting,
Ed
ASM, Troop 31
-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
PERMISSION SLIP
Troop 31 - State College, PA
Webelos Woods Weekend
Leopold Campsite, 7 Mts Scout
Camp – Oct 21 – 23, 2011
My Son(s) ______________________________ has/have my permission
for full participation (subject to limitations noted) in this Troop 31 outing.
Signature of parent/guardian _____________________________________________________________
Telephone Number (day) _____________ (Evening) _________________
Primary care physician _________________ Phone number(s)
___________________
(This information is needed in case we need to seek emergency care
and are unable to reach a parent or guardian)
Medications (list any/all that the Scout is currently taking):
Limitations:
Note ANY/ALL need for late arrival, early
departure, etc.:
Author: Ed McCash
1. How
could you use these newsgroups to market your boots?
There
are so many ways to promote your product, through any social media,
advertisements, and in this case we are talking about newsgroup to promote our
boots. In our perspective, we can share our product to the newsgroups that
content some situations or activity which needs our product. In this case if we
want to promote our boot, we have to search for any kinds of newsgroups that
discuss about some activities related to the use of boot itself, for example
hiking, climbing, camping, and many more. One of the content in newsgroups
above stated that all scouts must have and use hiking shoes. According to this
statement we can share our product efficiently, and scout members also can
search for hiking shoes easily. By using newsgroups, all transactions and
promotions can be done effectively and efficiently.
2. What
are ethical principles might be violating if you see these messages to sell
your boots? Do you think there are ethical problems in using newsgroups this
way? Explain your answer.
Indeed, there are some negative and
positive side for using newsgroups as a place to promote your product (in this
case: boot). According to our group there are some ethical principles that
might be violating in selling boots.
The first is Descartes’ Rule of
Change. It is stated that If an action cannot be taken repeatedly, it is not
right to take it all. When they want to do the promotion by newsgroups, it can
be a good choice at once. But according to our group, this kind of promotion
cannot be taken repeatedly because it can lead us to what is called as
"spamming". We can violating this principle when we are trying to do
the promotion every day, and frequently. As a result, the member from
discussion group will feel annoyed and no one will consider to buy certain
product (in case: boot)
The second principle that might be
violated if you use message to sell boots is the Golden Rule. Golden Rule
stated that do unto others as you would have them unto you. This principle can
be violated when you give wrong information about your product. Every company
tries to give their best in order to promote their product, and some of them
might give wrong information about their product to attract their buyers. If
you do wrong things unto the others, it means you would not have them unto you,
and it is not based on Golden Rule principle.
3. Next use Google or Yahoo search the hiking boots industry and locate
sites that will help you develop other new ideas for contacting potential
customers.
We
already searched for sites that will help us in developing new ideas and
contacting potential customers which is Maxwell Company. Maxwell is a company
in China which focuses on producing any types of shoes including sport and
hiking shoes. As you may see in www.maxwellinternational.com,
we can get other information about the factors of its competition, competitive
strengths, opportunities, and also about the prospects of producing footwear. According
to Maxwell International Company, you have to have good track records with your
costumers to get more potential costumer. As the time goes by they will trust
you and as a result they will give you high profit. Despite of making good
track records, you also need to give more innovation in design and material,
because you are competing with other big international footwear company like
Adidas, Nike, Converse, etc. Furthermore, you also need to do product
diversification, in order to get attention from international customers. For
long term, you should consider about marketing activities including the
activities from your website, social media, virtual advertisements, e-business
and also e-commerce to maintain the relationship between your company and
costumer.
4. Given what you have learned in this and previous chapters, prepare a plan
to use newsgroups and other alternative methods to begin attracting visitors to
your site.
In
order to make newsgroup and other alternative methods to attract visitors to
your site, first thing you have to do is make an attractive design, both your
product and advertisements. Attractive means, the design is eye-catching, easy
to understand, and up-to-date. And it must be different with the others,
different in a good way. So buyer would consider to see your advertisement
instead of looking for the other. Moreover, do not spread the advertisement in
the same group frequently because people needs privacy especially when they are
in discussion group. Next is choose the proper words to promote your product.
Choose the simple words but arrange it in attractive ways so people can
understand what your product is and get curious and interested to buy your
product.
Computer abuse is the
unauthorized use of, or access to, a computer, for purposes contrary to the
wishes of the owner of the computer. Computer abusers receive intangible gains
from their activities for reasons such as revenge, enjoyment or peer
recognition. Abusers’ activities may not necessarily involve direct theft or
damage, but damage companies’ losses in terms of time, reputation, etc. which
are more difficult to identify and quantify. 
